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Privacy and Cookie policy

In the following, you can read KABOOKI's privacy policy and cookie policy.

Privacy policy

At KABOOKI A/S data protection and confidentiality is a high priority. This privacy policy sets out clear guidelines for how KABOOKI processes your personal data. Further, we explain how we use the personal data that you leave and/or provide when you visit our website and use the various services on the website and  

1. Data controller and contact information

This website is operated and owned by:
LEGO® Wear by Kabooki
Rønnevej 1
7400 Herning
CVR nr.: DK 38235311
Phone: + 45 97216466 (weekdays from 9am – 3 pm CET)

2. Collection of personal data

You will always be informed in connection with collection of personal data about you. The personal data collected by us may include, for instance, your name, your email address, your private address, your phone number and similar identification data, information about an online purchase and about your navigation on the website.

In connection with the submission of your data it will always be stated whether the submission is voluntary or necessary for completing the desired action, such as the completion of a transaction in our web shop.

Your personal data is collected in one or several of below cases:
-When you actively submit data to
-When you order and buy goods online at
-When you subscribe to LEGO® Wear newsletter
-When your participate in a LEGO® Wear competition or via Social Media
-When you participate in other activities at

Even though you use your email address in more than one of the above cases, your personal data will only be collected and registered in one place. In this way your information is already stored when you shop at us, and you will not receive the same marketing material from LEGO® Wear more than once.

3. Use of personal data

Personal data is collected and will be used in connection with:

-Completion of orders in our web shop
-Subscribing to our newsletter
-Participation in competitions and/or other events
-Send-outs of other marketing material, including invitations to events and allocation of discount codes
-Collection and evaluation of consumer reviews
-Overview of purchase history
-Statistics and analysis of traffic on
-Other marketing initiatives

Please note, that we will only use your personal data to send marketing material if you prior have given your explicit consent, unless legislation allows us to contact you without your prior consent.  You can always unsubscribe our newsletters by using the link in the bottom of them, if you do not want to receive them anymore.

KABOOKI keeps statistics about which areas of the site our users visit and which products the users prefer. This data does not contain personal data. Knowledge about the users’ use of the website is gained with help from the collected data. This information is used to improve the website. We do use data about how our users navigate, to better understand how our users use the, and from that we try to improve the website. We are not able to see where you come from or where you are going on the internet after you leave our site. Furthermore, we collect information about what products our users, as a unit, prefers. This information is also used to improve the website. We do not sell or otherwise disclose information about how our user navigate and use our website. We do not sell or disclose information about your purchase history to third party.

4. Transfer to other data controllers

In general, we do not transfer your personal data to a third party without your consent.  

Under specific circumstances and with reference to legislation, it might be necessary to transfer information to public authorities or the police.  For example, information may be disclosed to the police in case of suspicion of credit card fraud.
In the case of a re-organization, full or partial sale of the company, any disclosure in such connection will be in accordance with current legislation for the processing of personal data.

5. Disclosure to data processors

Information that is used for delivery of goods will be transferred to the shipping company used by KABOOKI.

Furthermore, your personal data is disclosed to partners of KABOOKI who deliver services on behalf of KABOOKI, for example in relation to send-outs of newsletters. These partners only process the personal data on behalf of KABOOKI and in accordance with the instructions of KABOOKI.

6. Transfer to third countries

Your personal data will be transferred to the USA as KABOOKI uses services from a third party. (ActiveCampaign). They have acceded to the EU U.S. Privacy Shield Framework. The Commission has decided that the level of protection is sufficient in USA, when companies have acceded to the Privacy Shield Framework. For more information about the Privacy Shield Framework, see the official website.

Link her:

7. Deletion of personal data

We will delete your personal data when we no longer need to process it in relation to one or more of the purposes set out above in section 3. However, the data may be processed and stored for a longer period in anonymised form.

8. Security

We have implemented security measures to ensure that our internal procedures meet our high security standards. Accordingly, we strive to protect the quality and integrity of your personal data.

9. Your rights

At any time you are entitled to be informed of the personal data about you that we process, but with certain legislative exceptions. You also have the right to object to the collection and further processing of your personal data including profiling/automated decision-making. Furthermore, you have the right to have your personal data rectified, erased or blocked. Moreover, you have the right to receive information about you that you have provided to us, and the right to have this information transmitted to another data controller (data portability).

10. Withdrawal of consent

At any time you may also withdraw any consent you have given and we will delete your personal data, unless we can continue the processing based on another purpose. If you wish to withdraw your consent, please contact us at or phone +45 97216466. (weekdays from 9am – 3 pm CET)

11. Links to other websites etc.

Our website may contain links to other websites or to integrated sites. We are not responsible for the contents of the websites of other companies or for the practices of such companies regarding the collection of personal data. When you visit other websites, you should read the owners' policies on the protection of personal data and other relevant policies.

12. Changes of data etc.

If you want us to update, change or delete the personal data that we have recorded about you, wish to get access to the data being processed about you, or if you have any questions concerning the above guidelines, you may contact us at or phone +45 97216466 (weekdays from 9am – 3 pm CET). You may also write to us at the following address:

LEGO® Wear by Kabooki
Rønnevej 1
7400 Herning

13. Complaints

If you want to appeal against the processing of your personal data, please contact us by email, telephone or letter as indicated in section 12 above. You may also contact the Data Protection Agency, Borgergade 28, 5., 1300 Copenhagen K. Denmark.

Cookie policy

We use cookies in accordance with this cookie policy at our website and our webshop

1. Owner information

LEGO® Wear by Kabooki
Rønnevej 1
7400 Herning
CVR nr.: DK 38235311
Phone +45 97216466 (weekdays from 9am – 3 pm CET).

2. What is a cookie?

Today, cookies are used by almost all websites and they are often necessary to provide a specific service on the website.

A cookie is a small text file which is stored on the user's IT equipment (such as a PC, tablet, smartphone, etc.) allowing the website to recognise the equipment. Cookies may for instance be used for the purpose of preparing statistics of the users' website use and for optimisation of website contents. A cookie is a passive file and cannot collect information from the user's computer or spread computer virus or other harmful programs. Some cookies are placed by websites (third parties) other than the one stated in browser's address line (the URL). The contents of such cookies may be of a general nature, but they may also be, for example, analytical tools or embedded comment fields. This means that cookies are stored from parties other than the one owning the website.

Some cookies are created temporarily and expire at the end of the user session when the browser is closed (session cookies). Other cookies are stored on the user's IT equipment for a longer period of time (persistent cookies). When the user revisits a website, new session cookies will be placed in the temporary memory, whereas a persistent cookies will be renewed.

3. Cookies at

We use cookies at to analyse how our website is used and to simplify and improve your visit. We also use cookies to complete orders in our webshop. Furthermore, cookies help us forming a general overview regarding your visit at our websites so we are able to optimise and target the websites for your needs and interests continuously. For instance, cookies remember what items you have placed in your basket, if you earlier have visited the website, if you are logged on and what language and currency you prefer to be shown. Lastly we use cookies to target our advertisements for you at other websites. Above all, cookies are used as a part of our service to show content as relevant as possible to you.  The information provided in the statistics is anonymous and cannot be used to identify named users.

At the bottom of this page (section 7 regarding Cookie Information and the Cookie declaration) you can see what kind of cookies use.

4. How to delete/decline cookies?

How to delete or decline cookies depends on your browser.
If you use a PC cookies can be deleted by using the shortcut keys [CTRL]+[SHIFT]+[Delete].
If the above-mentioned does not work, or if you use, for example, use a MAC computer, you must click on the link in the browser you use:
•Internet Explorer
•Mozilla Firefox
•Google Chrome
•Flash cookies

Please notice: If you use more browsers you must delete cookies in all of them.

5. Why do we provide information about cookies?

All Danish websites are under the obligation to inform users about the cookies placed on the user’s IT equipment. The information must be in accordance with the "Executive Order on Information and Consent required in Case of Storing or Accessing Information in End-user Terminal Equipment" (generally referred to as the “Cookie Order”).

The Danish name of the executive order is “bekendtgørelse om krav til information og samtykke ved lagring af og adgang til oplysninger i slutbrugernes terminaludstyr” (generally referred to as ”cookiebekendtgørelsen”).

> Link to the Executive Order

> link to the guidelines

6. Contact regarding cookies

If you have any questions regarding this cookie policy, you may contact us at

You can also contact Cookie Information. They ensure that the cookies at are updated and in compliance with the legislation.

7. Cookie Information and the Cookie declaration

LEGO® Wear – High quality children's clothes

LEGO Wear clothing is synonymous with high quality. Children play and wear their clothes out, and that's the way it should be. That's why good quality is in focus, and LEGO Wear is good quality, the clothes will last and the comfort is still high.

LEGO® Wear – childrens favorite clothes

Find your child's favourite clothes here. Your child will love the LEGO characters on the clothes and soon have found a new favourite with an image from the LEGO universe.  High quality clothes that can washed over and over again.

LEGO and the LEGO logo are trademarks of the LEGO Group. ©2019 The LEGO Group.
Produced by KABOOKI® under license from the LEGO Group.
Webdesign & webshop af MCB

LEGO® Wear by Kabooki   ·   Rønnevej 1   ·   7400 Herning   ·   Danmark   ·   Tlf.: +45 9627 5520   ·   CVR nr. 38235311   ·
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