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Who we are...

KABOOKI® is the Danish company behind LEGO®Wear. Today 63 team players are representing our company. Our headquarter is located in Herning, and we have KABOOKI colleagues and showrooms in Copenhagen, Munich, Stockholm, India and Shanghai.

The company was founded in 1993, and ever since the beginning KIDS and HIGH QUALITY have been the foundation and main cornerstones in the DNA of the company.

The brand LEGO Wear is the biggest and main brand. We work with the entire process of LEGO Wear in-house - design, purchase, marketing, sales, logistics and bookkeeping. LEGO Wear is all about Functional Active Play Wear for kids between 0-14 years. In addition, from Autumn Winter 2018 we will launch an updated version of our brand DNA – connecting the outerwear together with the collection wear.

Today we also have a business division - LEGO® M-line by KABOOKI - established in 2015 - which design, purchase and sell primarily private label LEGO® merchandise apparel.

Our Vision
We make childhood memorable...

Our Mission
Through playwear, we encourage kids to explore the world!

The KABOOKI spirit and values

•believe kids should be kids
•are reliable and committed
•are passionate and go the extra mile
•are fair and show respect
•do what we say and say what we do
•create quality both in products and processes


Corporate Social Responsibility.

There are many ways to conduct social responsibility. For some companies social responsibility is a new way of thinking and new thing to deal with, for others it is the core basis and essence for running a company.

For KABOOKI the following applies: "We must always behave consciously, and we must strive to do better". KABOOKI® continuously wishes to do things better, and this is why social responsibility will never become a secondary issue for KABOOKI® - it is an on-going process!


At KABOOKI we work with longterm relationships with our suppliers. We source and select our suppliers very carefully and we only cooperate with suppliers that provide and guarantee good and healthy work conditions for its employees. Suppliers must consider and take care of the environment.

Read our Code of Conduct click here ›

Attached file: File iconLEGO Code of Conduct (1 MB)


At KABOOKI we are well aware that chemicals may cause unwanted reactions not only at the production site but also with the consumer. This is why we conduct very restrictive rules regarding the use of chemicals. Our rules are so restrictive and fully live up to the EU standards.

Environment also means considering the use of power, water, heating, wrapping material, it equipment and much, much more. We strive to think in new terms, and we welcome inputs – also especially those which that come from our employees.

All LEGO Wear products are manufactured according to prevailing EU legislation (REACH) and are randomly subjected to Bureau Veritas inspections.

(PS: Do you wonder what KABOOKI means? KABOOKI is derived from the word 'kabuki' - a traditional form of Japanese theatre, significant for colourful costumes.) I would place it to the first paragraph KABOOKI

AEO approval

KABOOKI is AEO approved.
Please read more details here

Please read more details here

The workplace

•work with one of the world’s strongest brands
•are a part of an international and dynamic workplace with global approach
•have an informal and fun corporate spirit

Contact us

Rønnevej 1
7400 Herning

Tlf.:  + 45 9721 6466
Fax:  + 45 9721 7601

Feel free to contact us. Do you have questions, comments or suggestions please use either of above ways to contact us.
LEGO® Wear – High quality children's clothes

LEGO Wear clothing is synonymous with high quality. Children play and wear their clothes out, and that's the way it should be. That's why good quality is in focus, and LEGO Wear is good quality, the clothes will last and the comfort is still high.

LEGO® Wear – childrens favorite clothes

Find your child's favourite clothes here. Your child will love the LEGO characters on the clothes and soon have found a new favourite with an image from the LEGO universe.  High quality clothes that can washed over and over again.

LEGO and the LEGO logo are trademarks of the LEGO Group. ©2019 The LEGO Group.
Produced by KABOOKI® under license from the LEGO Group.
Webdesign & webshop af MCB

LEGO® Wear by Kabooki   ·   Rønnevej 1   ·   7400 Herning   ·   Danmark   ·   Tlf.: +45 9627 5520   ·   CVR nr. 38235311   ·
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