The LEGO Brand

Through generations LEGO® products have been known and loved by children and their parents all over the world. The LEGO brand is among the strongest brands in the world aimed at children and their families.

The LEGO values are: Creativity, imagination, learning, fun and quality. Five words that describe the essence of the LEGO brand, and values that are supported in the LEGO Wear collections.

The LEGO brand covers a series of exciting play themes that are loved by children all over the world, including the LEGO® DUPLO® theme for younger children, the LEGO ChimaTM , LEGO NinjagoTM, LEGO Star WarsTM and LEGO Friends themes for boys and girls.

The LEGO brand also means LEGOLAND® parks and many other products for children.