Who we are...
KABOOKI® is a privately owned textile company with core competences within functional children’s clothing. The company was founded in 1993, and since then it has been known for its brand LEGO® Wear – a brand that is built on a license cooperation with the LEGO® Group. KABOOKI’s headquarter is located in Herning, Denmark, and we have a sales office in Munich, Germany, plus CSR setups in Shanghai and Shenzen, China. Today approximately 70 team players are representing our company.
So, what does KABOOKI mean? KABOOKI is derived from the word kabuki – a type of traditional Japanese theater, meaning colourful costumes.
The brand LEGO Wear is our biggest brand, and ever since the beginning KIDS and HIGH QUALITY have been the foundation and main cornerstones in the DNA of the company. We work with the entire process of LEGO Wear in-house - design, purchase, marketing, sales, logistics and bookkeeping. LEGO Wear is all about Functional Active Play Wear for kids between 0-14 years. In addition, in 2018 we launched an updated version of our brand DNA – connecting the outerwear even tighter together with the collection wear.
Today we have a business unit - CFY® - established in 2015, which primarily designs, purchases and sells merchandise clothing with and without private label licenses like LEGO®, Warner Bros. and Universal.
We make childhood memorable
Through playwear, we encourage kids to explore the world
CSR - Corporate Social Responsibility
There are many ways to conduct social responsibility. For some companies social responsibility is a new way of thinking and new thing to deal with, for others it is the core basis and essence for running a company.
For KABOOKI the following applies: "We must always behave consciously, and we must strive to do better". KABOOKI® continuously wishes to do things better, and this is why social responsibility will never become a secondary issue for KABOOKI® - it is an on-going process!
The KABOOKI spirit and values
At KABOOKI we work with longterm relationships with our suppliers. We source and select our suppliers very carefully and we only cooperate with suppliers that provide and guarantee good and healthy work conditions for its employees. Suppliers must consider and take care of the environment.
Read our Code of Conduct here.
Attached file: LEGO Code of Conduct (1.48MB)
At KABOOKI we are well aware that chemicals may cause unwanted reactions not only at the production site but also with the consumer. This is why we conduct very restrictive rules regarding the use of chemicals. Our rules are so restrictive and fully live up to the EU standards.
Environment also means considering the use of power, water, heating, wrapping material, it equipment and much, much more. We strive to think in new terms, and we welcome inputs – also especially those which that come from our employees.
All LEGO Wear products are manufactured according to prevailing EU legislation (REACH) and are randomly subjected to Bureau Veritas inspections.
(PS: Do you wonder what KABOOKI means? KABOOKI is derived from the word 'kabuki' - a traditional form of Japanese theatre, significant for colourful costumes.) I would place it to the first paragraph KABOOKI
KABOOKI® is AEO approved.