Who we are ...

KABOOKI® is a privately owned textile company with core competences within functional children’s clothing. The company was founded in 1993, and since then it has been known for its brand LEGO® Wear – a brand that is built on a license cooperation with the LEGO® Group. The KABOOKI headquarter is located in Herning, Denmark, and we have a sales office in Munich, Germany, plus CSR setups in Shanghai and Shenzhen, China. Today approximately 70 team players are representing our company.

So, what does KABOOKI mean? KABOOKI is derived from the word kabuki – a type of traditional Japanese theatre with colourful costumes.

The brand LEGO Wear is our biggest brand, and ever since the beginning KIDS and HIGH QUALITY have been the foundation and main cornerstones in the DNA of the company. We work with the entire process of LEGO Wear in-house – design, purchase, marketing, sales, logistics and bookkeeping. LEGO Wear is all about Functional Active Play Wear for kids between 0-14 years. In addition, in 2018 we launched an updated version of our brand DNA – connecting the outerwear even tighter together with the collection wear.

Today we have a business unit – CFY® – established in 2015, which primarily designs, purchases, and sells merchandise clothing with and without private label licenses like LEGO, Warner Bros. and Universal.

Visit www.KABOOKI.com if you want to learn more about the company behind LEGO Wear.


We make childhood memorable


Through playwear, we encourage kids to explore the world

CSR - Corporate Social Responsibility

There are many ways to conduct social responsibility. For some companies social responsibility is a new way of thinking and new thing to deal with, for others it is the core basis and essence for running a company.

For KABOOKI the following applies: "We must always behave consciously, and we must strive to do better". KABOOKI® continuously wishes to do things better, and this is why social responsibility will never become a secondary issue for KABOOKI® - it is an on-going process!

The KABOOKI spirit and values

  • checkWe believe kids should be kids
  • checkWe are reliable and committed
  • checkWe are passionate and go the extra mile
  • checkWe are fair and show respect
  • checkWe do what we say and say what we do
  • checkWe create quality both in products and processes


At KABOOKI we work with longterm relationships with our suppliers. We source and select our suppliers very carefully and we only cooperate with suppliers that provide and guarantee good and healthy work conditions for its employees. Suppliers must consider and take care of the environment.

Read our Responsible Business Principles here.

Attached file: LEGO Responsible Business Principles (3.97 MB)


At KABOOKI we are well aware that chemicals may cause unwanted reactions not only at the production site but also with the consumer. This is why we conduct very restrictive rules regarding the use of chemicals. Our rules are so restrictive and fully live up to the EU standards.

Environment also means considering the use of power, water, heating, wrapping material, it equipment and much, much more. We strive to think in new terms, and we welcome inputs – also especially those which that come from our employees.

All LEGO Wear products are manufactured according to prevailing EU legislation (REACH) and are randomly subjected to Bureau Veritas inspections.

AEO certification

KABOOKI® is AEO approved.

Please read more details here

The workplace


  • checkWe work with one of the world’s strongest brands
  • checkWe are a part of an international and dynamic workplace with global approach
  • checkWe have an informal and fun corporate spirit

Contact us

Rønnevej 1
7400 Herning

Tlf.:  + 45 9721 6466
Fax:  + 45 9721 7601
E-mail: info@kabooki.com

Feel free to contact us. Do you have questions, comments or suggestions please use either of above ways to contact us.