About LEGO® Wear

Functional Active Play Wear for kids between 0-14 years old

We believe that kids are meant to play which is the reason why we put so much passion and creativity into the construction and design of the clothes in order to enable kids to play 100% freely.

See our lookbooks

Spezialising in quality children's clothing

For more than 25 years we have specialized within quality kids wear observing and analyzing kids and their ways of playing – both indoor and outside. This valuable knowledge has led to a new direction where FUN and FUNCTION are the essentials in the collection.

FUN because the LEGO® universe is all about play, creativity and having fun. And FUNCTION because high quality and thought out technical details make a difference for the kids wearing our clothes. KABOOKI® is the Danish company behind LEGO Wear.

More about KABOOKI®

Career at LEGO Wear

See our current job post below or on our LinkedIn profile. You are also always more than welcome to apply unsolicited.

Current job postings

Meant to play

LEGO Wear is for active and happy kids, who love to play. 

We make clothes that encourage children to be children. Through play and creativity the child develops and learns, and that is really all we want for them. We go the extra mile in everything we do to ensure perfect circumstances for play. LEGO Wear garments are designed and built to be sturdy and to last during hardcore play. The clothes are meant to be worn and put through the wringer. Our materials accommodate a child’s perspiration, his penchant for mud and grease and grasshoppers and brownie batter. Our clothes can take the beating of 10 summersaults in the mud and can be washed over and over again without loosing shape and colour.  We shape garments to accommodate a child’s mobility.

We design, produce and test to ensure quality that is unparalleled and with designs so playful that they inspire children’s imagination – in our shirts they become a part of the LEGO® NINJAGO® world or become Obi-wan Kenobi himself.
 
We are trusted by the mothers for our quality and CSR initiatives and we are loved by kids, because we not only inspire them to be kids – we encourage it!

More about the LEGO® brand

Values

Fun and playful learning

LEGO Wear means fun clothes. The designs and the choice of colours are catchy and appealing. The graphic features and images are naturally found in the LEGO toy universe. Powerful colours and fashionable styling – that’s LEGO Wear.

Made to fit

Dressing and undressing is made easy with LEGO Wear. Children at different ages master different things. In LEGO Wear you will find age specific features, hook buttons, zipper straps, easy to handle buttons, snap buttons, wide neck openings etc. We call it playful learning. Most of the LEGO Wear products motivate and stimulate your child in the “I can do it myself” process.

Made to withstand playing

When we say outstanding quality, we mean quality to the very last detail – from raw material to buttons and zippers. LEGO Wear clothes will withstand play, daily use and several rounds in the washing machine.

Age criteria determine the choice of material; super soft qualities for toddlers and long-lasting denim for children who loves to play – that’s how we integrate quality into every single LEGO Wear product.

Set your child free

Clothes should always be great to wear, in particular for children who play, explore and experience. In LEGO Wear you will find a complete collection that will allow your child “freedom of movement”.

A safe choice

LEGO Wear clothes are the safe choice for children at all ages and their families. All products are as a minimum manufactured according to prevailing safety regulations and EU chemical legislation (REACH).

When it comes to safety our target is to be one step ahead and in all products we think safety first of all.

LEGO Wear Vision

First choice for play wear globally.

LEGO Wear Mission

We do fun, functional, quality and safe kids wear to enable play.

This is how we act ethically and morally

keyboard_arrow_up