About LEGO® Wear
Functional Active Play Wear for kids between 0-14 years old
We believe that kids are meant to play which is the reason why we put so much passion and creativity into the construction and design of the clothes in order to enable kids to play 100% freely.
Spezialising in quality children's clothing
For more than 25 years we have specialized within quality kids wear observing and analyzing kids and their ways of playing – both indoor and outside. This valuable knowledge has led to a new direction where FUN and FUNCTION are the essentials in the collection.
FUN because the LEGO® universe is all about play, creativity and having fun. And FUNCTION because high quality and thought out technical details make a difference for the kids wearing our clothes. KABOOKI® is the Danish company behind LEGO Wear.
Meant to play
LEGO Wear is for active and happy kids, who love to play.
We make clothes that encourage children to be children. Through play and creativity the child develops and learns, and that is really all we want for them. We go the extra mile in everything we do to ensure perfect circumstances for play. LEGO Wear garments are designed and built to be sturdy and to last during hardcore play. The clothes are meant to be worn and put through the wringer. Our materials accommodate a child’s perspiration, his penchant for mud and grease and grasshoppers and brownie batter. Our clothes can take the beating of 10 summersaults in the mud and can be washed over and over again without loosing shape and colour. We shape garments to accommodate a child’s mobility.
We design, produce and test to ensure quality that is unparalleled and with designs so playful that they inspire children’s imagination – in our shirts they become a part of the LEGO® NINJAGO® world or become Obi-wan Kenobi himself.
We are trusted by the mothers for our quality and CSR initiatives and we are loved by kids, because we not only inspire them to be kids – we encourage it!
A safe choice
LEGO Wear clothes are the safe choice for children at all ages and their families. All products are as a minimum manufactured according to prevailing safety regulations and EU chemical legislation (REACH).
When it comes to safety our target is to be one step ahead and in all products we think safety first of all.